Programming

The BECAUSE YOU DON'T CARE project proposes the installation of 12 phrases—6 in French and 6 in English—in the urban space of southwest Montreal, an area marked by its bilingualism and social diversity. These statements aim to challenge passersby on the deep connections between colonial extractivism, the climate crisis, and systemic misogyny.

Using an intersectional approach, the project highlights how patriarchal logics of domination—which exploit the bodies of cis and trans women—are the same as those that violate the Earth. It questions the continuity between the denial of climate change and the perpetuation of violence against women, two symptoms of the same predatory and hegemonic mindset that devalues the life, memory, ancestry, and sustainable knowledge of the Global South.

Through poetic, committed, and accessible writing, I seek to raise collective awareness of our interdependence with living beings and the need for a paradigm shift. By occupying public space, this project engages in direct dialogue with the community, fostering reflection on ecology, feminism, and the decolonization of contemporary imaginaries.

Marcella França

Marcella França is a Brazilian multidisciplinary artist based in Greater Montreal. Her practice blends contemporary dance, digital technologies, and visual art, expanding artistic conventions to create performances, digital arts, immersive installations, and public art, addressing decolonial, ecofeminist, and immigration issues. Marcella has exhibited in notable galleries and festivals such as Centre Phi, Art Souterrain (MTL), SAT (MTL), Montreal en Lumière Festival (MTL), Optica Festival (ES/FR), Amazonia MAPP (BR), as well as La Centrale Powerhouse, Articule, Agrégat, OI Futuro (RJ, BR), and Carmichael Gallery (CA, USA).